butta

Just two friendly reminders (from author Robert L) while following the elections:

• "[I]t costs a huge amount to sell Obama vs. Clinton, or Bush vs. McCain for the same reason it costs a lot to sell laundry detergent: you’re asking people to choose among similar items with different packaging.”

• " (Creating media) Spin is about bridging from the defensive to the offensive with a well-timed turn of phrase. In every attack, the devil is in the details, and fortunes can turn on those devilish details when they are manipulated adeptly."

Word.